Online Strategy Development
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PPC (Pay Per Click) Japan – Program management and PPC strategy development
Reach your target audience, test you conversion rate, improve your brand and product awareness and more with professionally managed PPC program.
What is PPC? It’s basically search engine advertising – those little posts you see on the right hand side of Google or Yahoo results. They cost money and in Japan they can cost you an arm and a leg. Like any sort of advertisement in Japan, PPC has reached a break-even point where you must be good at what you do in order to make a profit. This usually means two things: 1). You know what you are doing regarding your SEM strategy and 2). You website actually does its job – whether it is selling, capturing visitor’s data or anything else.
Simply put: with effective PPC your business can ensure steady flow of qualified traffic and improve its success rate in the Japanese market.
SEO Japan can help you:
- Set up your PPC campaign in Japan. We will determine which search engine is most suitable for the services you provide or the products you sell.
- Keyword research and selection. SEO Japan will engage in an in-depth keyword research to identify and put together the ‘long tail’ list of keywords that will not only drive the most targeted traffic to your site but most distribute your budget in the most effective way.
- Testing and campaign tweaking. SEO Japan will gather crucial information about your PPC campaign to better tweak its performance as well as respond to any data gathered.
- Bid and budget management. SEO Japan will manage the individual bids for your keywords and categories to maximize the effectiveness of your campaign.
- Reporting and management. SEO Japan will provide you timely and comprehensive reports on your SEM campaign. We will remain responsive to any changes or modifications that you wish to implement and will provide continuous advice and consulting on the performance of the campaign.
- Landing page development and strategies. SEO Japan can help you develop professional and effective landing pages to boost your PPC performance and more effectively reach your target audience.
Our PPC philosophy:
SEO Japan follows the ‘long tail’ strategy for the PPC keyword list development. This strategy effectively balances the large search-volume ‘head’ with the many smaller search-volume keywords in the ‘body.’ This strategy is the trademark of almost any serious PPC campaign.
With larger budgets you should have a your PPC handled by a company that specializes in it (one that has 5+ people dedicated to PPC). Naturally not as much attention and care will be given to your campaign as SEO Japan would. As part of my overall internet-consulting solution I will be able to analyze it with you to see if you are being told everything you need to know about the results and possibilities of your SEM. Like I said, there is always room for improvement.
So is SEO just better than PPC? The answer to such a question is, of course: not. Remember that SEO is long term. It needs large amounts of time and work. Anybody who says otherwise is simply after quick cash. On the other hand, PPC can generate results instantly. It is also a fantastic way to test which keywords convert for your site – and to test it before you embark on SEO. If you pay $5000 a month for your traffic and generate $10000 of pure profit thanks to it – then the equation is simple. See? PPC is not evil.
My first consultation is absolutely, 100% free of charge. That’s free as in 0 dollars. That’s just how sure I am of the fact that you will love the strategy I will produce and the impact I will have on your web business in Japan.
