Online Strategy Development
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Search Engine Optimization Process for Japanese Search Engines
Whether you operate in Japanese market or not, your SEO efforts should follow some kind of a process which has been set, tested, proven. Below is our approach to Search Engine Optimization for the Japanese search engines. Client involvement at each stage will vary as some stages require little to no input while others will take up considerable amount of time. In either case, a well crafted SEO effort is well worth money, time and energy you put into it.
Search Engine Optimization for the Japanese search engines requires a certain degree of specialization in the field. It is important to know Japanese writing style, differences between the different ways in which a page might be ranked on Japanese search engines such as MSN or Yahoo Japan as well as the impact that the SEO process will have on the site. If your SEO provider is not conversant in these aspects you will most likely trade conversion power for rankings or anything at all. This might not be exactly what you are looking for.
SEO Japan prides itself on effective search engine optimization that is customized for the Japanese online environment. We understand the process which I myself have implemented in numerous companies, foreign and domestic, big and small with impressive results. Below is an outline of the process I follow to ground and systematize the work with my clients.
Website analysis
Before optimizing, SEO Japan conducts a detailed analysis of the web site to establish its structure, characteristics, traffic sources, major entry keywords and as well as any evident roadblock to overcome or bypass for higher rankings.
Identify Business Objectives
One has to be very clear as to what does the business aim to achieve. Your business objectives would vary from generating new leads, increasing sales online branding. The objective should be kept in mind while looking for the key words. This is crucial as badly defined objectives will generate badly defined keywords which in turn will generate under-qualified traffic.
Key Word Research and Optimization
Extensive analysis is required in this stage. The keyword selection is the most crucial step in any SEO process. This holds true in Japan. SEO Japan will analyze your competition and top ranking keywords which it will fuse with the way in which your business is set up to come up with the strategic list of keywords.
Web Page Optimization
This is the heart of your SEO process. At this stage your site will implement the necessary tweaks and changes to improve its structure and bypass any obstacles to its higher ranking. . Care should be taken not to over optimize the pages. The web site has to be search engine as well as user friendly. SEO Japan will not sacrifice your usability and conversion rate !
Web Page Submissions
Optimized web pages should be submitted to all the popular search engines and directories. Contrary to popular belief, this might not result in the indexing of your site. SEO Japan will use other, faster ways of indexing it. However, directories will provide you with necessary links and traffic to get your site started. Once the site is indexed your focus should be on achieving high search engine rankings for your key words.
Link Building
You increase your visibility and popularity of your site by building links. Inbound links are one of the crucial factors for web page optimization. Search engines look for inbound links from popular sites when ranking your site. Unfortunately, Japanese web offers few opportunities for exchanging links. SEO Japan is familiar with them and has its own linking solutions to overcome this burden.
Position Reports
Pre-optimization as well as a post optimization report will be prepared. The former one is for all the key words you finalized before optimizing and the latter is to record the changes after optimization.
Analysis and Action plan
SEO Japan will monitor your site for changes and make necessary tweaks to maintain and / or improve your rankings. Timely reports on your rankings will be generated and submitted. Keeping an eye over position reports is all the more necessary due to consistent changes in the parameters of search engines. You could lose your coveted first rank at any moment. SEO Japan stays on top of these changes to ensure your high position and traffic.
