SEO Process
Online Strategy Development
SEM
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SEO - Search Engine Optimization JP
SEO is the most effective way of driving qualified traffic to your site. SEO Japan specializes in positioning Japanese sites high within the major Japanese search engines. We had proven successes and continue to stay on top of the changes in the Japanese search engines’ algorithms and the requirements needed for ranking in the top results.
Yes, there are people who are looking for your products and service online. Yet, the harsh reality for most websites out there, even those of large companies, is that their pages remain invisible to those people. Others may enter a company’s name from memory to see if they can find it. If not, chances are your company had just lost a potential customer. SEO is an art (or science) of rising site’s search engine rankings and thus driving large number of qualified traffic toyour site. It is one of the best, and highest ROI internet marketing methods that exist and are available to
you. It can not only generate qualified traffic but its effects last long after the SEO treatment is concluded. With Japan’s online population approaching 90 million users (over 60% of its total population), and many sites not yet fully aware of the benefits of the search engine optimization, there is ample room for snatching a good portion of the traffic and funneling it to your site. Sounds like something that may help your company grow?
There is nothing worse than losing out on your potential visitors by not having your site search-engine optimized. Your site traffic problems can naturally be solved through advertising. However, SEO is cheaper and unlike advertising which stops the second you stop paying, lasts far beyond your initial efforts.
One way to solve this problem is to advertise. Another is SEO (SearchEngine Optimization) – which, again, simply means getting higher rankings in Google Japan. Yahoo Japan or other search engines. Thisgenerates more highly-targeted and continuous traffic. No media placements here. SEO is long-term and the most cost-effective way of getting people to your site.
The trick to properly SEO your website is well captured by one SEO expert:
"It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle."
In other words SEO cannot place a poorly designed and content-lacking site on the first page of Google. Ifyour site, suffers from a lack of content, you will need to roll up your sleeves and make sure that it has the best content on your niche that there is on the Internet. This will however require proper keywords research and content building strategy. SEO Japan can help you develop both. The SEO process and structure will be explained to you in a way that will be understandable and clear so that you may always know where you stand.
Let me show you how small changes to your site can increase your traffic. Be wary of SEO-specialists that guarantee instant results. Web in Japan is no longer free of competition anymore than it is in US. Hundreds if not thousands of sites go up every day. Most of them will never even see any natural search traffic. Others are run by highly competitive and knowledgeable webmasters. Hey, who doesn’t want free traffic?
If you want to take up the challenge of being in the first page in Japan Google or Yahoo Japan Search Engine OptimizationJapan, write to me and I will consult your site on the proper strategy absolutely FREE !
No catch here. No formalities. My first consultation is absolutely free and to the point. If you live in Tokyo we can meet and discuss the details. If not, over-the-phone and email consultation is also available.
My first consultation is absolutely, 100% free of charge. That’s free as in 0 dollars. That’s just how sure I am of the fact that you will love the strategy I will produce and the impact I will have on your web business in Japan.
Some deliverables and things to watch for in Japanese search engines:
- Algorithm Compliance - The major Japanese search engines use different variations of a ranking algorithm. These alegorythms are simply a set of variables (e.g. HTML tags) which need to be adjusted on your site for its best performance.
- Site Spiderability Analysis - At times sevaral pages on your site may not be accessible to search engines. Yayks! Using several tools I can determine whether your site is search engine friendly or whether there are major errors in its infrastructure. This also helps to eliminate any negative aspects that may affect your SEO effort.
- Navigation Structure - Search engine spiders are not able to follow certain types of links - in general, sites that are dynamic (create pages on the fly) can cause problems. Deep URL structures and other variables can negativly effect your SEO. It is worth knowing about them and plan either to eleiminate or work around them.
- Site Programming and Coding - Poor coding techniques can result in a visiting search engine spider leaving the Web site before reaching valuable content. I review the programming and coding structure to determine if there are any problems. Excessive clutter created by large JavaScript and Style Sheet code at the top of an HTML page can hinder search engine spiders in their quest to crawl the site.
- Content/Keyword Density - A site's content is critical to the success of any SEO campaign. Lack of keyword rich content will negatively affect a sites performance at search engines for queries on established keywords and phrases. Additionally, poorly formatted content can have a similar effect. GSI will review the site for key content and to ensure there is content available that represents the clients primary keywords and phrases.
- Link Popularity Analysis - Many search engines give credit to sites that are well linked to other well linked and informative sites. Simply having lots of links to your site is not the answer but rather the quality of those links. I will review the number and quality of these links and their respective page ranks to determine how popular seems to be to the various engines.